Building Websites Optimized for All Platforms
Other articles by:Niti Niti
Today Web is accessible almost everywhere. PCs,
laptops, tablets, smart phones and more allow accessing content anywhere and
anytime. It shows a need to display and optimize content to different platforms.
How to optimize websites for different platforms is a comment SEO question.
We recommend keeping things simple by proposing the “one URL
per content item” strategy. For each website, instead of having different URLs
per platform (one URL for desktop, another for mobile devices, etc.), our
feedback is that producing fewer variations of URLs will benefit you by
avoiding underperforming results. When content is only duplicated for mobile
searchers, it makes sense to reformat it with responsive design in mind rather
than break out the content on a separate URL.
To build, maintain and continually update a second site,
such as a mobile version of your normal website, often adds up additional cost each
By using one URL for the same content for all platforms, you
will have the following benefits:
have more ranking signals coming to this URL. The majority of mobile URLs
do not have inbound links from other websites as people do not link to
mobiles URLs like they link to regular web URLs.
is also less search engine crawler traffic coming to your web servers,
which is especially useful for large websites.
work (and potentially less cost) building, updating and maintaining a
stand-alone mobile-focused website.
Now that you have a single URL for each piece of your
content, how do you optimize your website for different platforms?
performing client browser detection (user agent), you can still optimize
the display for the device your customers are using.
try to avoid cloaking